WHAT IS A PRESS RELEASE?
A press release is a short, compelling news story written by a professional and sent to members of the media. The goal of a press release is to generate interest of a journalist or publication.
WHAT IS IN A PRESS RELEASE?
The press release should contain all the essential information (who? what? where? when? how? and most importantly why?) for the journalist to easily create their own story.
HOW IS A PRESS RELEASE WRITTEN?
A press release should read like a news story, written in third-person, citing quotes and sources and containing standard press release information.