Do you know about Google Sites? Used properly they can give another dimension to your local marketing efforts.
YES dare to dream - google does websites!
Since their arrival, Google sites have been used and abused by spammers and marketers trying to game Google by creating thousands of sites hoping that they will sky-rocket their websites. It does not work like that! And yet, used properly and custom built with understanding, they are powerful to use for GMB optimisation.
Google loves itself - that is why using Google properties such as sites will help you to rank your GMB ahead of your competitors. It is not the only tactic you should employ, but a great boost to your local seo with the correct content.
Creation of Google Sites is for everyone, but if you have a very competitive landscape in Google search, then this local seo strategy will give you a real edge. If you have citations, press releases and a blog network, this is will be the catalyst.